Low Self-Esteem and Selfie Posting Among Young Women

Roberta Biolcati1, *
1 Department of Education Sciences, University of Bologna, Bologna, Italy

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© 2019 Roberta Biolcati.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Department of Education Sciences, University of Bologna, via Filippo Re 6, Italy; E-mail:



Self-esteem is a critical factor in online impression management strategies and could play a crucial role in explaining women’s selfie-posting behaviours. Previous works examining relationships between self-esteem and self-presentation on social media have yielded controversial results.


This study was performed to clarify the relationship between self-esteem and the frequency of taking and posting own, group and partner selfies on Social Networking Sites (SNS).


A sample of 692 Italian young women (18-28 years old) completed questionnaires on self-esteem, satisfaction with life, body satisfaction and selfie posting bahaviours. The low self-esteem group was compared with the high self-esteem group.


Results showed that women with low self-esteem are more dissatisfied with their body image and life and significantly they post fewer types of selfies compared to women with high self-esteem.


Findings from this study provide new insights into the relation between self-esteem and selfie impression management strategies.

Keywords: Self esteem, Selfie posting, Body image, Women's self presntation, Social media, Self presentation.