Strategies of Prosocial Behavior During the COVID-19 Pandemic



Pavel A. Kislyakov1, *, Elena A. Shmeleva1
1 Russian State Social University, 4 Wilhelm Pieck str., Moscow

Abstract

Background:

To mitigate the potentially devastating effects of the COVID-19 pandemic, it is vital to identify psychosocial and moral resources. The care, preservation, protection, and well-being of social communities are attributes of prosocial behavior that can be such a resource.

Aim:

The purpose of the study is to identify the features of prosocial orientation during the COVID-19 pandemic.

Methods:

The sample consisted of 447 people. The study was conducted in May 2020 in the form of an online survey of subjects using Google Forms (“Portrait Values Questionnaire”).

Results:

The research made it possible to establish that participants were dominated by values of benevolence-universalism. During the COVID-19 pandemic, the prosocial orientation may manifest itself in the following behavioral strategies: proactive prosocial strategy of “caring for others” (true altruism, expressed in forms of volunteering, helping a stranger, and charity despite the risk of contracting a coronavirus infection); egoistic strategy of prosocial behavior “self-care through caring for others” (volunteering based on self-development; helping a stranger to improve your own psychological well-being); conventional prosocial strategy “self-care” (self-isolation and preventive behavior).

Conclusion:

In the long run, it is necessary to identify personal and environmental resources that can allow people to effectively implement a prosocial self-isolation strategy during the COVID-19 pandemic, as well as various forms of volunteerism.

Keywords: Prosocial orientation, Prosocial behavior, Strategy, Self-care, Care for others, COVID-19 pandemic, Psychological safety.


Abstract Information


Identifiers and Pagination:

Year: 2021
Volume: 14
Publisher Item Identifier: EA-TOPSYJ-2021-10

Article History:

Electronic publication date: 16/9/2021
Collection year: 2021

© 2021 Kislyakov and Shmeleva.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: https://creativecommons.org/licenses/by/4.0/legalcode. This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


* Address correspondence to this author at the Russian State Social University, 4 Wilhelm Pieck str., Moscow; Tel: +7-915-848-4010; E-mail: pack.81@mail.ru