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The Life Cycle of a Facebook Post
Abstract
Social networking sites, such as Facebook, offer a fast-paced medium for social interaction. Consequently the amount of social engagement that users produce tends to be short-lived. The current study investigates the length of time a Facebook post continues to engage users. The posts of 100 participants, 50 men and 50 women, were followed for a 24-hour period. Results indicate that on average they receive the largest number of social engagements (i.e., likes and comments) within the first 2 to 4 hours (53%), and rarely after 24 hours.
Keywords: Facebook, social networking.
