The Life Cycle of a Facebook Post

Martin S. Fiebert*, Azadeh Aliee, Hoda Yassami, Marcie D. Dorethy
California State University, Long Beach, USA

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© 2014 Fiebert et al.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: ( This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Department of Psychology, California State University, Long Beach, USA; Tel: 562-985-5027; Fax: 562-985-8004; E-mail:


Social networking sites, such as Facebook, offer a fast-paced medium for social interaction. Consequently the amount of social engagement that users produce tends to be short-lived. The current study investigates the length of time a Facebook post continues to engage users. The posts of 100 participants, 50 men and 50 women, were followed for a 24-hour period. Results indicate that on average they receive the largest number of social engagements (i.e., likes and comments) within the first 2 to 4 hours (53%), and rarely after 24 hours.

Keywords: Facebook, social networking.