The Life Cycle of a Facebook Post
Martin S. Fiebert*, Azadeh Aliee, Hoda Yassami, Marcie D. Dorethy
Identifiers and Pagination:Year: 2014
First Page: 18
Last Page: 19
Publisher Id: TOPSYJ-7-18
Article History:Received Date: 16/02/2014
Revision Received Date: 21/05/2014
Acceptance Date: 21/05/2014
Electronic publication date: 13/6/2014
Collection year: 2014
open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: (https://creativecommons.org/licenses/by/4.0/legalcode). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Social networking sites, such as Facebook, offer a fast-paced medium for social interaction. Consequently the amount of social engagement that users produce tends to be short-lived. The current study investigates the length of time a Facebook post continues to engage users. The posts of 100 participants, 50 men and 50 women, were followed for a 24-hour period. Results indicate that on average they receive the largest number of social engagements (i.e., likes and comments) within the first 2 to 4 hours (53%), and rarely after 24 hours.