Male Partners’ Portion of Date Among Heterosexual College Students: Changes from 1999 to 2014 in Korea

Gahyun Youn*
Department of Psychology, Chonnam National University, Gwangju, Korea 61186

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© 2018 Gahyun Youn.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: ( This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Department of Psychology, Chonnam National University, Gwangju, Korea 61186; Tel: +82625302655; E-mails:,



Traditionally, men are perceived as the initiators of dating activities, with women as submissive followers. In this view, paying for a date is the responsibility of the man.


This study examined how much money Korean heterosexual college men have paid for dates during the past decade.


Many women have become initiators of the dating process as society has become more egalitarian, but many studies have reported that men still pay for the first few dates.


Men have paid about 72% of all the expenses for a date in 1999 but the ratio dropped to about 63% in 2014.

Key words: Dating, Egalitarian relationship, Gender role, Paying for a date, Traditional dating script, Heterosexual college students.