Personality and Parental Guidance for Preferred Movies among Japanese Undergraduates: Focusing on Dark Triad and Big-five Personality Traits

Linzhang Huang1, Qi Dai1, *, Yusaku Nakagaki2, Atsushi Oshio3
1 Graduate School of Letters, Arts and Sciences, Waseda University, Tokyo, Japan
2 School of Culture, Media and Society, Waseda University, Tokyo, Japan
3 Faculty of Letters, Arts and Sciences, Waseda University, Tokyo, Japan

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© 2024 The Author(s). Published by Bentham Open.

open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

* Address correspondence to this author at the Graduate School of Letters, Arts and Sciences, Waseda University, Tokyo, Japan; E-mail:



Movie watching is a prevalent form of entertainment, and with the proliferation of video-on-demand platforms, movie preferences have diversified.


The primary objective of this study was to examine the relationships between Big-Five personality traits, Dark Triad, and movie content preferences, exploring beyond traditional genre classifications.


240 participants from a private university in Tokyo were required to complete the personality scales and answer their five favorite movies, with 139 complete responses analyzed. We converted the answers into movie preferences based on the ratings provided by the IMDb (Internet Movie Database) parental guidance. Parental guidance is an indicator for parents to determine the appropriateness of content when showing their children movies. It is divided into five categories – Sex/ Nudity, Violence, Profanity, Alcohol/ Drug, and Frightening.


Correlation analysis revealed that Machiavellianism and Narcissism were positively related to scene descriptions of Sex/ Nudity and Alcohol/ Drug, and Psychopathy was positively associated with Profanity descriptions. Regarding the Big-Five personalities, Conscientiousness was negatively correlated with descriptions of Violence and Frightening, and Openness was positively related to descriptions of Sex/ Nudity, Alcohol/ Drug, and Profanity.


Dark personality traits are significant predictors of specific movie content preferences. This study can offer valuable insights for content providers and marketers.

Keywords: Japanese undergraduates, Big-Five personality traits, Movie preferences, IMDb parental guidance, Profanity.